Privacy Policy


The Armory Pty Ltd (ACN 000 530 423) acknowledges and respects the privacy of individuals. This policy sets out the way in which we will use and manage your personal information that is collected through this Web Site.

Unless stated by you to the contrary, you acknowledge and consent to the use or disclosure of your personal information including you name, address, email address and other information you provide to us, in circumstances that are:

  • set out in the privacy policy;
  • clearly explained to you at the time when the information is collected from you; or
  • permitted under the Australian privacy legislation.

We may update this policy on a regular basis so you should check each time you visit our Web Site.

Collection of Information

We will collect personal information from you when you knowingly provide it to us. For example, when you register on our website, make an enquiry, enter a competition, or sample offer. We may request personal information from you such as your name, address, e-mail address, contact phone number and other details.

Use of Your Information

The personal information that we collect from you may be used for reasonable business purposes in that we may database, store and process the information to provide you with the service you have requested, and to enable us to develop and customise our services to better meet your needs and preferences.

Your information may also be used for the following purposes:

  • promotional and marketing purposes, unless otherwise advised by you;
  • statistical purposes, including general analysis of sales data;
  • any other customer support purposes.

For any of the above, we may contact you by electronic or other means, on an indefinite basis, unless otherwise advised.

You can choose not to provide certain personal information, but then you may be precluded from taking advantage of some of our services.

Disclosure to Third Parties

We will disclose your information to selected third parties who carry out functions on our behalf. For example, we may engage third parties to assist in delivery of products, sending out our own mailings/emails, entering information into a database, processing credit card payments etc. These third parties will have access to your personal information to the extent needed to perform their functions.

We may disclose your personal information to other third party advertisers who appear on our Web Site, who we think you may be interested hearing from, including for the use of providing you with goods and services, including promotional offers and other marketing material.

Your information may also be disclosed to other third parties if we are required or authorised by law to disclose the information.

Access, Accuracy and Security

We will take reasonable steps to ensure that the personal information we collect is accurate, complete and up-to-date.

You can access and request correction of any personal information concerning you at any time. You may also request that we delete your personal information at any time. Any such requests should be made directly by contacting us at the details set out below.

We will take reasonable steps to protect personal information from misuse, loss and unauthorised access, modification or disclosure.

Click Stream Data

Each time you visit our website our server collects some anonymous information, known as click-stream data, including the type of browser and system you are using; the address of the site you have come from and move to after your visit; the date and time of your visit; and your server’s IP address.

We may collect this information for statistical purposes to find out how our website is used and navigated, including the number of hits, the frequency and duration of visits, most popular session times. We may use this information to evaluate and improve our web site performance.


A Cookie is a piece of information that our web server may send to your machine when you visit our website. The Cookie is stored on your machine, but does not identify you or give us any information about your computer.

A Cookie helps us to recognise you when you re-visit our website and to co-ordinate your access to different pages on the website. With most Internet Browsers, you can erase Cookies from your computer hard drive, block all Cookies, or receive a warning before a Cookie is stored. If you want to do this, refer to your Browser instructions or help screen to learn more.

Contact Us

Please contact us if you wish to discuss any privacy issues, or if you do not wish to receive any future marketing / promotional communications from us at the details below:

TEL: 02 9954 4300
EMAIL: lindsay [at] thearmory [dot] com [dot] au